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jeudi 19 novembre 2015

As OTAs Expand Their Reach, a Trail of Complaints Suggests Online Booking May Not Be the Best Choice for Consumers

Hoteliers who don’t want to pay the OTAs’ commissions and marketing fees, which can exceed 30% of the room rate, are aggressively launching ad campaigns to encourage consumers to book direct. Global hotel giant Accor has even launched its own marketplace to allow small hotels a way to reach consumers outside of the OTAs.



from Travel Market Report RSS Feed http://ift.tt/1MXwjod

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